Privacy Policy

Privacy Policy of Mercedes-Benz Regina

Definition of Personal Information
Personal information is information about an identifiable individual, but does not include the name or business contact information of an employee of an organization.

Our Responsibilities

Mercedes-Benz Regina (referred to in this policy as "dealership" or "we" or "us") are responsible for protecting the personal information of our existing customers and prospects (referred to in this policy as "customers" or "you") that is in our custody or under our control, including personal information that has been transferred to or received from a third party. The personal information is collected in accordance with applicable privacy legislation and is governed by this policy.

Use of Personal Information

We may use your personal information to:

  • initiate, maintain, and improve our relationship with our customers by providing them with personalization of their experience, including to:
    • remember customer interests and preferences;
    • customize the products and services we share with customers;
    • facilitate customer interactions with our employees;
    • track and categorize customer activity and interests on our website and mobile application;
    • enrich the customer experience in our dealerships, on our website, and through our mobile application;
  • improve our products and services through quality assurance and improvement activities, including to:
    • develop and promote new products and services;
    • to improve or modify our existing products and services;
    • to analyze and improve the safety and security of our products and services;
  • perform analytics, such as to:
    • understand how customers use our website, mobile applications, products and services;
    • generate insights and understand how customers interact with us;
    • improve our website, mobile applications, products and services;
  • fulfill and deliver orders for goods or services, as well as administer transactions, including determining eligibility for financing;
  • provide services (such as warranty and extended service plans), and the booking of appointments; and
  • analyze the performance of vehicles, maintain and repair operating systems, investigate accidents and systems and locating vehicles.

Disclosure of Personal Information

We do not sell, rent, or trade consumer personal information to third parties other than as described in this Privacy Policy. Our dealership may disclose certain personal information as follows:

  • to business partners, such as Mercedes-Benz Canada Inc. Daimler AG, and their associated and affiliated companies;
  • to business partners, such as third party service providers, agents and affiliated entities in connection with the services that they perform for our dealership, such as providing certain services necessary for the administration of this web site and the provision of certain interactive functionalities. Please note that some of our agents and contractors are located outside of the country and, as such, are subject to foreign laws, including laws that may require disclosure of personal information to government agencies in those countries;
  • to law enforcement agencies for the purposes of investigating fraud or other offences; and
  • to legal, financial, and other professional advisors or in connection with the sale or reorganization of all or part of its business or operations.

Except as provided above, our dealership will not use or disclose personal information for purposes other than those for which it was collected, except with your consent, as required or permitted by law, and to provide the features and service(s) you’ve requested. At the time you register for any such feature or service, you will be notified of, and asked to consent to, the sharing of your personal information necessary for the provision of these requested features or services.


Your knowledge and consent is generally required before we may collect, use or disclose your personal information. Explicit consent is not required where your consent is deemed by law or not required by law. These situations may include an investigation by the police where personal information is publicly available or in situations where otherwise permitted by law. In cases where we collect personal information that requires consent, we will obtain specific written or oral consent from you before collecting, using or disclosing such information. If you provide information regarding eligibility for financing, you are consenting to our disclosure of such information to third party financing companies and/or credit agencies.

Protection of Personal Information

Personal information will be kept at the offices of the dealership. All electronic and paper based information will be maintained under strict security systems appropriate to sensitivity of the personal information to safeguard all personal information that is in the custody or in the control of the dealership from unauthorized access, collection, use, disclosure, copying, modification, disposal, or similar risks.
All third parties that obtain personal information from the dealership (with respect to financing requests and insurance applications, for example) are contractually required to protect customers’ confidentiality in a manner consistent with this policy, and/or as required by law.

Withdrawing Consent

You may withdraw your consent to the collection, use or disclosure of your personal information at any time on reasonable notice, subject to legal or contractual restrictions (such as where we have arranged to extend credit to you and are required to collect or disclose your personal information on an ongoing basis from or to third parties). If you withdraw your consent, we may not be able to provide certain products and services to you. You may withdraw same by contacting us as per below.

Website Use Privacy & Consent

Use of this web site signifies your acknowledgement and consent to this privacy policy. Please read this privacy policy carefully before using this web site.
The dealership takes your privacy seriously and is committed to safeguarding your privacy online. Because we gather certain types of personal information from visitors to this web site (e.g. name, e-mail address, etc.), we have developed this privacy policy (the “Privacy Policy”) to help you understand the terms and conditions surrounding the collection and use of your personal information. This Privacy Policy discloses the types of personal information we gather, how it is used, and how you can gain access to and edit any data that we’ve collected about you at any time.

Guiding Principles

The dealership collects personal information online primarily to provide our visitors with a more relevant experience on this web site. When doing so, we will make every reasonable effort to avoid excessive or irrelevant collection of data. Our dealership will take reasonable physical, electronic and managerial measures to safeguard and secure any personal information you provide to us (e.g. data will be stored in protected databases on secured servers with restricted access). However, given that electronically submitted data is not 100% secure, we make no representations or warranties as to the security of any personal information you submit online, which you do at your own risk.

Non-Personally Identifiable Data

Anytime you visit this web site, we may gather certain non-personally identifiable information regarding the means you use to access our site. This information may include the type and version of your browser, your service provider, your IP address and any search engine you may have used to locate the site. We use this information to help diagnose problems with our server, administer the Web site, and compile broad statistical data. In addition, we gather certain navigational information about where you go on this web site. This information enables us to determine which areas of the Web sites are most frequently visited and helps us to tailor the sites to the needs and interests of our online visitors. Such information is gathered by us in the aggregate and will not be associated with a specific individual without that individual’s consent.

Use of Cookies

Our dealership may use a browser feature known as a “cookie.” Cookies are small files placed on your hard drive that assist us in providing you with a customized browsing experience. Our dealership uses cookies to provide you with the convenience of not having to reenter information, such as user IDs and passwords, multiple times during your visits to this web site. Cookies can also be utilized to help us provide you with information targeted to your interests, based upon your prior browsing on this web site. The “help” section of the toolbar on most browsers will inform you on how to prevent your browser from accepting new cookies, how to have the browser notify you upon the receipt of a new cookie, or how to disable the use of cookies completely. As this web site has been designed to take advantage of the use of cookies, should you configure your browser to decline their use, certain features of this web site may not function correctly and you may be required to renter any user IDs and passwords more frequently.

Personal Information Voluntarily Provided

Any personal information you provide to us (i.e. name, e-mail address, etc.) when you enroll in one of our E-Mail Reminder Services, request information, or use any of the other interactive portions of this web site may be used to provide you with information you’ve requested about our company, our products and our services, or to provide you with special notices. You may opt out of receiving future communications at any time (see opt-out Procedures below). This data may also be used to tailor your experience on this web site by providing content that is relevant to your interests and geographic region.

Accessing this Web Site

This web site is hosted on servers located in the United States. As such, your connection will be through and to servers located in the U.S. Any personal information you provide during your visit will be processed and maintained on our Web server and other internal systems located within the U.S.

External Links

This web site contains links to other sites. Our dealership is not responsible for the privacy practices or the content of such web sites. To help ensure the protection of your privacy, we recommend that you review the privacy policy of any site you visit via a link from this web site.


The personal data record created through your registration with this web site can only be accessed with the unique password associated with that record. To protect the integrity of the personal information contained in this record, you should not disclose or otherwise reveal your password to third parties.

Public Forums

This web site may make chat rooms, forums, message boards, and/or news groups available to its users at various times. Please remember that, unless otherwise stated, any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information in these areas.

Opt-out Procedures

Other than as set forth in this Privacy Policy, you will be notified when any personally-identifiable information about you may be shared with third parties, and you will be given the opportunity to decline to share that information.
You may always opt-out of receiving future communications from our dealership. This web site allows users to opt-out of receiving such communications at the point where personal information is requested, or through other means as identified.

Changes to this Privacy Policy

We reserve the right to change and update this Privacy Policy. These changes will be made when appropriate, in a timely manner. We encourage you to examine our Policy from time to time to ensure you are aware of any changes we may have made.

Access & Correction

Under the Act respecting Access to documents held by public bodies and the Protection of personal information/Loi sur l’accès aux documents des organismes publics et sur la protection des renseignements personnels (the “Act”), you have certain rights:

  • that your information remains confidential;
  • to have access to information relating to you and your personal information; and
  • to make corrections to your personal information if it is incomplete, inaccurate or misleading, or if the collection, release or keeping of this information is not authorized by law.