What is MSRP?

If you’re in the market for a new Mercedes-Benz vehicle, you might be asking, “What is MSRP?” Standing for Manufacturer Suggested Retail Price, this is the number the manufacturer recommends our Regina dealership sell a Mercedes-Benz model at.

Also referred to as “list price,” the manufacturer determines this price based on market information about a vehicle’s popularity, the materials used to produce the model, and more. Learn more about the MSRP meaning and the difference between MSRP vs. invoice prices in our guide from Mercedes-Benz Regina!

What is MSRP?

Want to know more about MSRP meaning and other details? MSRP is the recommended price at which Mercedes-Benz dealers sell a vehicle. Let’s explore further what the MSRP meaning involves as you start car shopping around Saskatoon:

• Certain Mercedes-Benz models will share the same MSRP across all dealerships, as the price is established by the manufacturer.
• While the MSRP will be the same for every vehicle of the same model, it’s not the same for every vehicle the manufacturer sells. For instance, an Mercedes-Benz GLB SUV will have a different MSRP than a sedan.
• Winnipeg car shoppers can find the MSRP on the manufacturer’s website or the dealer’s website, so they can use it when negotiating the price of their new vehicle.

How is The MSRP Set?

• An MSRP sets a vehicle’s base price at its entry-level configuration without additional features or accessories.
• Additional features and higher trim levels will raise the cost of the vehicle.
• While the MSRP is recommended by the manufacturer, it’s not necessarily the price the dealership can choose to sell the vehicle at.
• Depending on your vehicle’s invoice price – the price the dealership paid for the Mercedes-Benz model – the dealer may lower or raise the price of the car for Calgary shoppers.
• Market demand also has a major role in how much a new Mercedes-Benz vehicle costs. A popular model is sold closer to the recommended MSRP, while less popular vehicles are discounted.

MSRP vs. Invoice Price

Many Regina and Saskatoon drivers often hear the term, “invoice price,” while car shopping. But, what’s the difference between MSRP vs. invoice prices? Let’s find out:

• Invoice price (or Dealer price) refers to the amount a dealer pays the manufacturer
• MSRP is the “sticker price,” i.e. the amount you’ll be paying the dealership.

Remember that the MSRP is “suggested,” so there’s typically room to negotiate with our sales staff. Knowing the difference between MSRP vs. invoice prices can help you determine what a fair negotiating price can be.

Learn More About MSRP Meaning With Mercedes-Benz Regina!

Now that you have an answer to “What is MSRP,” turn to the Mercedes-Benz Regina finance centre to get your car-buying process started. We’ll help you get a great price on your next vehicle with our new vehicle offers. You can also apply for financing online from the comfort of your home! Experience all that Mercedes-Benz can offer in Regina with us!